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A multi-directional exploration of digital creativity, NFTs and other 3-based wonders arise in surprising forms. Available now on GUCCI® VAULT..00
.00.00.00 Major fashion brand Gucci launched an exciting new metaverse experience complete with games and NFTs. Find out what this means for the future of luxury fashion.
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Today, Gucci opens the virtual doors of Gucci Cosmos Land, an immersive digital experience in blockchain-based metaverse world The Sandbox. It offers a digital interpretation of the physical Gucci Cosmos exhibit currently . In early 2022, Gucci became the first luxury house to announce that it had purchased digital real estate in the Sandbox metaverse for a store-cum-event space where it created a virtual gallery. Gucci CEO Bizzarri talks metaverse strategy and why it’s “already a very real place for us”. At more than 100 years old, Gucci has set a precedent for the unexpected. Now, that reputation is manifesting in a robust metaverse .
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Gucci will offer three virtual experiences, playing out across three global metaverse platforms simultaneously. The virtual experiences enable Gucci to fully realise its vision for an outdoor show, even though the physical version .From floral fantasies to trippy GG Supreme dreamscapes, the characters of SUPERPLASTIC enter new realms as the leading creator of animated celebrities, vinyl and digital collectibles ..00.00
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Gucci is the first luxury brand to build its own space within the digital real estate platform The Sandbox, cementing its place as a first mover in the metaverse. The . Dubbed Gucci Cosmos Land, the itinerant exhibition currently on show in London at 180 The Strand has been recreated on the blockchain-based platform harnessing The .
Gucci has launched an experimental space for NFTs, vintage items and emerging creators in The Sandbox, making it the first major luxury brand to build its own world in the metaverse platform. Future plans for Gucci include development of its Sandbox real estate and training the wider Gucci employees on the metaverse, including training sales associates on its NFT offer. Gucci is unlikely to acquire real .
The Vault will encompass all of Gucci’s 3 efforts under one umbrella, but this is not the first time the luxury brand is making a bold move toward the metaverse. Gucci was the first luxury .
On a journey led by Vault through the digital realms of the metaverse, the House has established a persistent space on Roblox called Gucci Town. Under the impetus of fostering a community, the new outpost takes on the form of a .
This focus on Gucci’s heritage — archive sales are also an important component of The Vault’s digital offering — demonstrates just how 3 and the metaverse can be used to preserve the .
Additionally, the metaverse fashion trend enables users to wear digital goods in blockchain-backed worlds like Decentraland and The Sandbox, with major brands like Nike, Gucci, Louis Vuitton, and Burberry actively participating in these virtual spaces.enter gucci metaverse NFTs and other 3-based wonders can be explored in a multi-directional experience which spans the digital realms. Gucci Cosmos is an exhibition with nine captivating installations that showcase the House's rich history from 1921 to the present day. Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox.The luxury house describes the project as a “dynamic destination” in which users .Metaverse Stores. As you’ll soon discover in this article, many luxury NFT brands opened their own virtual store in the metaverse. Besides exposure, digital stores often increase brand NFT sales. For example, Gucci’s Gucci Vault store in The Sandbox showcases the company’s rarest vintage Gucci apparel. . Gucci. Out of all the brands on .
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Gucci’s Participation In The Metaverse. Last year, The Sandbox hosted a Gucci Vault activation based on the Kering-owned house’s experimental online store of the same name. It featured a raft . In January 2022, Balmain released a Balmain X Barbie collection bringing the famous dolls to the metaverse. Part of that is a series of three Barbie avatars created in collaboration with FORGOT ME NOT GMBH were sold by auction and accompanied a physical Barbie model. . Gucci is a fashion brand that has been around since 1921. It is known for .
Following curiosity, Gucci steps into a space where anything is possible, a virtual place created by Yuga Labs that is steeped in intriguing stories, surprising wonders, and captivating characters—Otherside. . A metaphor played out in the metaverse for the House’s new journey with Yuga Labs, the first installment of this story becomes .
Gucci’s latest metaverse partnership is with 10KTF, an NFT project that includes a virtual floating “New Tokyo” world, fashion accessories for purchase by profile picture NFT owners and a fictional character called Wagmi-San, a play on the 3.0 phrase “wagmi”, short for “we are all going to make it”. . Overseeing Gucci’s experiments in the metaverse is Robert Triefus, the brand’s executive vice president for brand and customer engagement who has been a central player in a multi-year push to build a sprawling and highly engaged online community. But establishing Gucci’s foothold in the virtual realm isn’t just about marketing, Triefus .GUCCI VINTAGE & GUCCI METAVERSE. From the House’s archived pieces that have been restored by its artisans to the latest in 3, discover the search for ideas beyond the confines of time and space. GUCCI VINTAGE Rare finds become one-of-a-kinds in the hands of Gucci's artisans. Contemporary House codes embellish Collector's items, while .
gucci metaverse strategy
Gucci Cosmos Land is not only a marketing stunt, but a strategic move that positions Gucci as a pioneer and a leader in the metaverse, and that opens new possibilities and opportunities for the . Gucci entered headfirst into the NFT hype in early 2022. The fashion house launched its SuperGucci NFT collection in collaboration with toy giant Superplastic in February 2022, along with a roadmap with Gucci’s plans .
Set in April 2022, the case chronicles how Kering-owned luxury-fashion house Gucci underwent a comprehensive creative and cultural transformation, making it more inclusive, agile and digital. Faced with the emergence of the metaverse, Gucci decided to take the lead, bargaining that a test-and-learn approach would mitigate the risk of operating in such a loosely . Luxury fashion house Gucci is diving deeper into 3 and the metaverse—and it's doing so in collaboration with Bored Ape Yacht Club creator Yuga Labs.. Gucci today teased out an alliance on Twitter, using an image (above) that shows Gucci and Yuga Labs branding on a bottle that was previously seen in the trailer for Otherside, Yuga's upcoming Bored Ape . To coincide with Gucci’s first show under new creative director Sabato De Sarno, Gucci’s “Dream Big” team — tasked with creating brand projects in the metaverse and 3 — has dreamt up a first-of-its-kind global metaverse experience. Gucci will offer three virtual experiences, playing out across three global metaverse platforms .
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The Sandbox announcement is far from the label’s first foray into the metaverse. Gucci was notably the first luxury brand to introduce an NFT, auctioning a one-of-one Aria film on Christie’s . Luxury fashion house Gucci has brought its archival exhibition in London to the metaverse, opening Gucci Cosmos Land in The Sandbox virtual world game. The digital experience allows visitors to explore decades of Gucci history and iconic designs through an interactive journey, the company announced Wednesday.
The same month, Gucci collaborated with metaverse and gaming platform Roblox, launching a space called Gucci Garden. This digital experience took inspiration from the label’s real life Florence show, held in commemoration of Gucci’s 100th anniversary. Is the metaverse a new fashion El Dorado? Recently, two big names in luxury, Gucci and Philipp Plein, have invested in the virtual domain to offer their products to digital buyers. A playful universe to draw in young people. Often seen as the future of the internet, the metaverse’s target audience is millennials, but to a greater extent it’s Gen Z and Gen Alpha, .Gucci Official Site United Kingdom SUPERPLASTIC and Gucci present SUPERGUCCI SUPERPLASTIC and Gucci step further into the metaverse with the first drop of an ultra-limited collection of NFTs.Gucci: Pioneers in the Fashion Metaverse . Let us now turn our attention to Gucci, one of the earliest Metaverse movers who boldly embarked on multiple Metaverse initiatives that have propelled the Italian luxury brand to new fashion heights. For the past 3 years, Gucci has been at the forefront of Metaverse and 3 technologies.
As the ever-evolving experimental force taking the heritage of Gucci to unexpected dimensions, it has expanded in many directions across the metaverse, including The Sandbox with Gucci Vault Land. While grounded in reality, the digital space leans heavily into the imaginary, providing an ephemeral platform to manifest the multifaceted essence .
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